Searching all four corners of the globe for the cheapest product is no longer the main driver for consumer purchases. If you cast your mind back to Lübeck, Germany in the 17th century, the customer bought their salted fish for the winter months ahead from the local fisherman.The customers knew the fisherman who caught the fish as well as the fishmonger who salted and cured it. The fishmonger knew those working in the salt mines as well as the fisherman.
It was a relatively small tight knit community of workers who probably lived in the same region and community. Such was the circle of trust that existed back then. Our world is very different and globalisation, for all its advantages, means that the modern consumer doesn’t know where the products they buy are made or sourced.
We are all aware of the latest trend which has consumers demanding where and how their product was made. Catch-cries such as “farm to fork” or “source traceability” are now common in customer conversations. In simple terms, the consumer no longer wants to buy products just because they are cheap, they have to be made with consideration without causing collateral damage.
No more hidden “sins of the father” no more hiding where and how it was made and does it affect the lives of others when it is made. No consumer wants to be responsible for ruining other people lives. The rise in the power of social media has highlighted the conscious needs of the consumer to the retailer. In turn the retailer informs the distributor of the products they want and what consumers are asking for.
Distributors have a range of products they can buy and the smart and savvy manufacturers source products that can trace their source and explain the route of manufacture. To do this products are being certified by third party auditors that demand full supply chain disclosure. Cruelty Free International (Leaping Bunny logo), Organic certified and LCA are leading logos on consumer investigations.
EcoMag stands out as a true waste-to-resource company that satisfies consumer demand for source product that is has a very positive affect on the environment. EcoMag proudly shows off its ability to clean up a waste stream and discharge a more diluted stream that more closely resembles the sea. The EcoMag process is the lowest CO2 footprint and we are not taking from a natural resource. Some companies mine the inland seas or drill down miles into the sea crust searching for ancient sea beds. Both are mining and may cause collateral damage such as land subsidence.
Abundant Natural Health is an Australian company that has been sourcing its active ingredients from EcoMag. It is a partnership that brings together the story of taking valuable magnesium from a waste stream and incorporating it into products that that provide relief from psoriasis and pain. From Waste stream to CVS HealthHub. It is about trust and both companies proudly tell the consumer that the source is known and it is a guilt-free positive purchase. So, like the person who bought the salted fish, now EcoMag and Abundant Natural Health can give the consumer confidence through source traceability.