The Circular Economy

We unabashedly subscribe to the concept of the circular economy, which aims to eradicate waste — not just from manufacturing processes, but systematically, throughout the life cycles and uses of products and their components.

Today’s linear ‘take, make, dispose’ economic model relies on large quantities of cheap, easily accessible materials and energy, and is a model that is reaching its physical limits.

A circular economy is restorative and regenerative by design, and aims to keep products, components, and materials at their highest utility and value at all times. The concept distinguishes between technical and biological cycles.

As envisioned by the originators, a circular economy is a continuous positive development cycle that preserves and enhances natural capital, optimises resource yields, and minimises system risks by managing finite stocks and renewable flows. It works effectively at every scale.

Find out more…

See what McKinsey & Company have to say about the circular economy, go to the source – the foundation that launched the concept, and read the World Economic Forum report: Towards the Circular Economy.